The ICP intelligence layer

Stop guessing who you win with.

Built from the deals you win in HubSpot. Every number computed in code.

Try Telepath for £1 See it working

£1 for your first month for new customers, then £199 a month. Cancel any time.

Open deals, scored against your winnersSample, fictional data

Northwind Analytics£48,00091

Kestrel Labs£22,50084

Harbour Systems£61,00058

Fernwood HR£9,80023

Quillstack£15,000–

A dash means not enough data to score. We don't guess.

Sample data

Software, 51–200 staff wins you 42% of revenue

Sample data

Telepath in #sales-winsNorthwind Analytics just moved to won. 6 companies already in your HubSpot look like it.See the 6

Works inside HubSpot, Slack and Claude

Everything your go-to-market does is downstream of your ICP.

Most teams rush it: a slide from two years ago, a founder's hunch, a bought list. Every rep, campaign and AI agent inherits the miss, then scales it. One degree off at the start, somewhere else entirely at the end.

The ICP engine driving your whole go-to-market.

Telepath works out your ICP from the deals you actually won, keeps it current as you win more, and feeds it to every team and tool you use. You're still the one driving.

From your HubSpot

Won deals

Lost deals

Open pipeline

Leads and their sources

Company data, enriched

TelepathYour ICP, worked out and kept current

Win patterns
T-Score on your deals
Fit by deal source
Drift checks
Look-alike companies
A receipt on every number

To where your team works

Scores on HubSpot records

Wins and lookalikes in Slack

Answers in Claude and your AI agents

Source reports for marketing

Target lists for outbound

Know exactly who you win with.

Industry, size, region, source and sales cycle, from the deals you closed. Not a workshop or a hunch: evidence anyone can check.

Win rate by industrySample data

Software

31%Prof. services

19%Financial services

14%Healthcare

4 deals

Healthcare: too few deals to call. Shown, not hidden.

Never aim at last year's customer.

Markets shift, and your winners shift with them. Telepath watches your new wins and flags in your dashboard when your ICP is out of date. Refit in one click and your open deals are rescored.

Inbound share of won dealsSample, fictional data

Your ICP in MarchSoftware, 11–50 staff, outbound

Your ICP nowSoftware, 51–200 staff, inbound

Refitted from 312 won deals · receipt 9b1e44

Spend your reps' time on deals that look like winners.

Every open deal with enough data gets a T-Score, right on the HubSpot record. Reps know where to focus before they pick up the phone.

Account prioritisation: companies in your HubSpot ranked by how much they look like the customers you win, with the reason.

HubSpot deal recordKestrel Labs, Proposal sentSample data

Amount£22,500

OwnerRep name

telepath_t_score

84Looks like your winners: software, 51–200 staff, inbound.

More of your best customers. Inside your CRM and out.

Telepath finds the lookalikes already sitting in HubSpot that nobody's working. Lead Finder finds the ones that aren't there yet. Already use Apollo or Clay? Keep them. Give them a sharper ICP, built from the deals you actually won, not the ones you hoped to.

And who you usually deal with: the job level and function that shows up most on your won deals.

In your HubSpot, not worked in 6 monthsSample data

Brightlane SoftwareSoftware, 120 staff88

Tallis DataSoftware, 75 staff83

Orchard PayrollSoftware, 190 staff71

Find new companies like these

Put your budget where your winners come from.

Judge every source on the fit of the deals it brings, not the volume. Stop paying for leads your sales team won't touch.

Average T-Score of deals, by sourceSample, fictional data

Partner referrals41 deals78

Webinars96 deals61

Paid social212 deals29

Trade show6 deals–

Volume and fit are different things. Trade show: too few deals to call yet.

When everyone knows what good looks like, the whole team pulls the same way.

One definition of a good customer, built from evidence, gives sales, marketing and RevOps the same language. The arguments stop. The work starts.

Sales

Prioritise. A pipeline worth working

Pipeline reviews start from the same fit score, not from opinion.

Marketing

Target. Credit for leads that fit

Show sales the fit of every campaign you run, not just the volume.

RevOps

Plan. One ICP, with receipts

No more five versions in five heads. A single answer anyone can check.

Leadership

Scale. Every hire, campaign and agent on target

An AI SDR aimed one degree off sends a thousand perfect emails to the wrong people. Aim it right.

One loop, fed by every win.

1. AnalyseRead your won deals from HubSpot or a CSV.
2. ScoreScore every open deal against them.
3. FindSurface the companies that look like them.
4. RefitEach new win feeds the next refit, so your ICP never goes stale.

Works where you work

Not another tab to babysit.

HubSpot

Fit scores land on the deals your team already opens.

Slack

Ask why a deal scored what it did, without leaving the channel.

Claude

Ask about your pipeline in plain English. Every answer comes with a receipt you can check.

Intent data shows you who's raising their hand. Telepath shows you whether it's a hand worth shaking.

Every number computed in code. Never guessed by an AI.

Aim matters too much to trust a confident guess. So Telepath shows its working, and stays quiet when the data can't back an answer.

–

A dash, not a guess

Not enough data? You see a dash and the reason. We'd rather say nothing than make something up.

c7f3a2 ✓

A receipt on every figure

Each score carries a receipt you can check against a permanent record. Nothing is narrated that wasn't calculated.

Sample data

43 days

Describes, never forecasts

"Deals like these closed in 43 days." Never "this deal will close". What your data shows, nothing more.

Sample data

Check your aim before you scale it.

Try Telepath for £1

£1 for your first month for new customers, then £199 a month. Cancel any time.

Not ready yet? Get a free ICP report instead. A couple of minutes, no card needed.