Your instincts built this company. Now let the data scale them.
You knew your first customers before the data did. That pattern recognition is your most valuable asset — and right now it's trapped in your head, not running through your business. Telepath extracts it, quantifies it, and puts it to work for every rep, every campaign, and every strategic decision you make.
See what your data reveals →Sound familiar?
You can tell within five minutes of a discovery call whether a deal will close — but you can’t be on every call as the team grows
Strategic debates about which markets to double down on keep circling back to opinions, with no data to settle them
Board presentations rely on “we believe” and “we think” instead of “our data shows” and “the pattern is clear”
New reps take 12 months to develop the instinct your best people have — and some never get there
Your ICP is a slide deck from the last strategy day that everyone agreed with and nobody uses to make daily decisions
You’ve grown fast enough that the customers you’re winning today might not look like the customers you were winning 18 months ago — and you’re not sure
Companies with a defined, data-backed ICP see 68% higher win rates. Most founders know their ICP instinctively. Almost none have it quantified well enough to operationalise across a growing team.
After Telepath
Your pattern recognition becomes institutional. The signals you’ve been reading unconsciously for years — the industries that convert, the company profiles that stick, the characteristics that separate a 60-day close from an 18-month drain — are extracted from your won deals, weighted by importance, and turned into a scoring system that runs without you. Your instinct, systematised.
Strategic debates get settled with data. Which segment should we double down on? Which geography is ready to scale? Where are we wasting sales resource? These conversations used to end in the loudest opinion winning. Now they end with: “The weighted analysis says FinTech Series B, UK-based, 50–200 employees. Here’s why. Here’s what we should do about it.”
Your board gets evidence, not belief. ICP intelligence dashboard. Pipeline quality score. T-Score distribution across committed deals. Quarter-over-quarter segment trends. The data to show not just what you’re forecasting — but why the forecast is credible. That’s a different conversation with your board entirely.
New reps get your instincts on day one. The 12-month ramp to develop genuine deal intuition compresses dramatically when every deal in the CRM already has a T-Score, a segment match, a list of strengths and weaknesses, and a recommended next action. The pattern recognition that took you years is now written to every deal record in HubSpot or Pipedrive automatically.
You see your ICP drift before it costs you. The ICP Drift Radar tracks how your winning customer profile evolves over time — updated automatically with every new closed-won deal. The customers driving your growth today might be shifting. You’ll know the moment it happens, not at the end of a bad quarter.
Your data gaps get filled automatically. Telepath enriches every deal with Apollo global firmographics and Companies House data — actual filed accounts, real revenue, directors, ownership structure. The ICP analysis is built on the complete picture, not whatever your reps remembered to populate.
What Telepath puts in your CRM
Seven intelligence fields written automatically to every deal record in HubSpot or Pipedrive:
T-Score — 0 to 100 fit rating against your ICP
Segment — which natural customer segment this deal matches
Confidence — High / Medium / Insufficient Data
Strengths — characteristics this deal shares with your wins
Weaknesses — where it diverges from your winning pattern
Missing fields — what data needs capturing to sharpen the score
Recommended action — what to do next, based on the pattern
Your reps see this inside HubSpot or Pipedrive. No new tool to learn. No new process to enforce. The intelligence is just there, on every deal, every day.
And in Slack
/focus — Your reps start every day knowing exactly which deals to prioritise. Data-driven, T-Score ranked, with reasoning. The Monday morning “what should I work on?” conversation disappears.
/pipeline — Full pipeline ranked by T-Score with rep attribution. As a founder still close to the deals, this is your 30-second pulse check on pipeline quality without asking anyone anything.
/forecast — Board-ready forecast based on T-Score distribution. Pull it before any investor conversation. Know your number before the quarter tells you.
How it works
Connect HubSpot or Pipedrive
OAuth connection, under 2 minutes, no technical setup required.
Telepath analyses your closed-won deals
AI clustering identifies your natural ICP segments and builds a weighted scoring rubric from your actual win patterns. Enriched automatically with Apollo and Companies House data.
Every open deal gets scored
T-Scores and 7 intelligence fields written directly to your CRM. Your team sees the intelligence immediately, inside their existing workflow.
The model updates with every win
Your ICP evolves as your business does. Always current. Never stale.
The patterns that built your company are hiding in your data. Let's find them.
See what your data reveals →Start free — 3 minutes, no signup. Or go straight to Reader and see T-Scores on every deal today.
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