Free ideal customer profile analysis from your won deals

An ICP report identifies which types of companies you actually win, based on evidence rather than opinion. This free version analyses your closed-won deal data and returns a PDF showing who to target (up to three profiles by industry, company size and location, or honestly none when your data shows no pattern), the weighted qualification checklist, and what is worth knowing in your won deals.

Most companies win with more than one kind of customer, and a single blended “ideal customer” describes none of them accurately. Where your wins split into distinct profiles, the report shows each one and the working; where they do not, it says so.

Most free ICP tools ask you to describe your ideal customer, then hand your own opinion back with nicer formatting. A template cannot tell you anything you did not type into it.

This report does not ask what you think. It analyses what happened. Which industries, company sizes, regions and lead sources keep appearing in your won column, and how much weight each one genuinely carries. “Industry matters” is a description. “Industry alignment carries 40% of your model’s weight” is a formula your team can act on. If you want the method in full, here is how to analyse your closed-won deals.

You would not build a sales forecast from a brainstorm. Do not build your ICP from one.

• Your won-deal profile. Where you win by sector and company size, and how your won deals spread across industry, region, deal size and lead source, computed from your data.
• Who to target. Up to three target profiles, described by industry, company size and location, each one shown only where your won deals are concentrated beyond what chance would give. When no group stands out, the report says so and shows no profile: zero is a valid answer.
• A qualification checklist. Computed in code from your won deals: each attribute is weighted by how concentrated your wins are on it, and an attribute spread about as evenly as chance would give carries no weight. When no attribute stands out, the report says there is no checklist. A starting point for qualifying new deals, not a prediction.
• Worth knowing. Differences in your won deals that beat chance but are not about who to target, such as how deals came in and how fast they closed. Shown only when one passes.
• Too few to call. When a small group shows a big average deal, the report names it and says it is too few to tell a pattern from luck. Shown only when such a group exists.

Every figure in your analysis, and the qualification checklist, is computed from your data in code. The written commentary is written in code from those figures too. No AI model writes any of it.

When your data cannot support a claim, the report says so instead of guessing. Too few deals in a group for a pattern to be statistically real? The report states that plainly rather than papering over it with confident nonsense. Below 10 closed-won deals, the tool will tell you the analysis cannot run yet.

Being told what your data cannot prove is what lets you trust the parts it does.

You are uploading your customer list. This flow was built to deserve it.

• Personal columns we detect are removed on our server before analysis begins. Columns with names, email addresses and phone numbers are detected and removed automatically on our server before analysis begins. Values that look like personal details in other columns are removed too.
• Company names are removed too. We analyse the shape of your wins, not the names in them.
• You see exactly what was removed. The column check reports which fields were stripped before anything runs.
• No account required. No credit card, no trial, no sales call standing between you and the report.
• Encrypted in transit. Every connection over enforced HTTPS.
• Never sold, never used to train AI models for anyone else. Your data builds your report. Nothing else.

1. Export your closed-won deals. In HubSpot: Deals, filter Closed Won, Export as CSV. Any CRM export works, and a spreadsheet is fine too. Minimum 10 closed-won deals, whether you upload a CSV or connect HubSpot; 30 to 500 gives the sharpest results.
2. Upload and review. Columns are auto-detected and you are shown exactly what will be analysed and what was stripped.
3. Enter your email. That is where the PDF goes. One report per email per week, because this is a real analysis, not a toy.
4. Receive your report. Usually within a few minutes.

Built for B2B founders, sales leaders and RevOps teams with at least 10 closed-won deals who want their ICP derived from evidence rather than asserted in an offsite. If you use HubSpot, the export takes two minutes; any CRM that exports a CSV works identically. Under 10 won deals? The report will not run yet: the patterns are not statistically real, and the tool says so rather than guessing.

The free report is a one-time snapshot. Telepath Pro is for HubSpot users only. If you want every open deal assessed against your ICP inside HubSpot, with Telepath telling you when that ICP has moved so you decide when to refit, that is what Telepath Pro does. If you are weighing up the category rather than this report, the ideal customer profile software page sets out what such tools do and where Telepath sits among them.

Telepath Pro is built by a founder with twenty years in B2B sales. This free report exists because every ICP document I was ever handed was a slide from a strategy offsite, describing a market that no longer existed. This one is built from what your team actually closed.