Know your number before the quarter tells you.
Pipeline value tells you what's possible. Pipeline fit tells you what's probable. Telepath scores every deal in your CRM against the precise characteristics that predict a win — so your forecast is built on evidence, not optimism.
See your pipeline quality →Sound familiar?
Presenting a forecast to the board built on rep confidence levels and hoping nobody presses too hard
Pipeline says £4.2M but you know maybe half of it is real — and you can’t tell which half without asking every rep individually
Win rates flat, cycles lengthening, the gap between your best and worst reps widening — but the data to explain why simply isn’t there
Strategic decisions about which markets to invest in, which segments to deprioritise, where to hire — made on opinions because the evidence doesn’t exist yet
Your ICP is a slide from 18 months ago that everyone nominally agrees with and nobody actually uses
The top 17% of reps generate 81% of revenue. The performance gap between your best and average rep is 8.9x. That gap isn't talent — it's pattern recognition. Telepath systematises it.
After Telepath
Your forecast finally means something. Every open deal has a T-Score — a precise 0–100 fit rating against the characteristics that actually predicted your historical wins. “62% of committed pipeline is T-Score 70+. Historical close rate at that level: 73%.” That’s a number you can stand behind.
Board reporting becomes a strength, not an anxiety. Show pipeline quality trends quarter over quarter. Not just value — fit. Watch your high-confidence pipeline grow as the team learns which deals to back. Give the board a metric that actually predicts outcomes instead of describing activity.
The 8.9x performance gap starts closing. Your best reps have pattern recognition built from years of experience. They know what a good deal feels like before a word is spoken. Telepath quantifies that intuition and gives it to every rep on day one — through T-Scores written directly to every deal record in HubSpot or Pipedrive.
Strategic decisions get a data layer. Which segments are generating your highest-value wins? Which geographies are converting fastest? Which company profiles are closing in 60 days versus 180? The ICP Intelligence dashboard shows you — updated automatically every time you win a new deal.
You stop getting blindsided. The ICP Drift Radar shows you when your winning customer profile is shifting — before a bad quarter tells you. Your ideal customer from 18 months ago might not be your ideal customer today. Now you’ll know the moment it changes.
Your enrichment fills the gaps your CRM can’t. Telepath enriches every deal automatically with Apollo global firmographics and Companies House data — actual filed revenue, directors, ownership structure. Real data, not estimates. Your ICP is built on the full picture, not whatever your reps remembered to fill in.
What gets written to your CRM
Seven Telepath intelligence fields appear on every deal record in HubSpot or Pipedrive — automatically, without your reps lifting a finger:
T-Score — 0 to 100 fit rating against your ICP
Segment — which of your natural customer segments this deal matches
Confidence — High / Medium / Insufficient Data
Strengths — the characteristics this deal has that predict a win
Weaknesses — where this deal diverges from your winning pattern
Missing fields — exactly what data your rep needs to capture to improve the score
Recommended action — what to do next, based on the pattern
Your reps see this inside the tool they already use. No new dashboard to check. No new habit to build.
And in Slack
/focus — Every rep starts their day knowing exactly which deals to work. “Your top 3 deals right now: Vault Capital (T-Score 91), Meridian SaaS (T-Score 84), Crestline Tech (T-Score 78). Here’s why.” No more Monday morning “what should I work on?” conversations.
/pipeline — Manager view: full pipeline ranked by T-Score with rep attribution. See instantly which reps are working high-fit deals and which are burning time on long shots.
/forecast — Board-ready pipeline forecast based on T-Score distribution across committed deals. Pull it any time. Present it in any meeting.
How it works
Connect HubSpot or Pipedrive
OAuth, under 2 minutes, no IT required.
Telepath analyses your closed-won deals
AI clustering identifies your natural ICP segments and builds a weighted scoring rubric from your actual win patterns. Enriched automatically with Apollo and Companies House.
Every open deal gets scored
T-Scores and 7 intelligence fields written directly to your CRM deal records. Your team sees the intelligence immediately, inside their existing workflow.
The model updates with every win
ICP drift tracked automatically. Your intelligence is always current.
Your pipeline has patterns your team can't see yet.
See your pipeline quality →Start with a free ICP analysis — 3 minutes, no signup. Or go straight to Reader and see T-Scores on every deal today.
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